Privacy policy

TARITOA INC, operating under the brand name Taritoa, operates this online store and website, including its related content, features, tools, products, and services, in order to provide customers with an online shopping experience collectively referred to as the “Services.”

Our store is powered by Shopify, which enables us to provide the Services. This Privacy Policy explains how Taritoa collects, uses, processes, and discloses personal information when you visit or use our Services, make a purchase, communicate with us, or otherwise interact with our business.

If there is a conflict between this Privacy Policy and our Terms of Service regarding the collection, use, processing, or disclosure of personal information, this Privacy Policy will control.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include information that has been anonymized or de-identified so that it cannot reasonably identify you.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

  • Contact information: Name, email address, telephone number, billing address, and shipping address.
  • Order and transaction information: Products viewed, added to a cart, purchased, returned, or cancelled, as well as order history and transaction details.
  • Payment information: Payment method, payment confirmation, billing details, and related transaction information. Complete payment-card details are generally processed by our payment providers rather than stored directly by Taritoa.
  • Account information: Username, password, saved addresses, preferences, and account settings.
  • Communications: Information contained in emails, support requests, reviews, survey responses, and other communications you send to us.
  • Device and technical information: IP address, browser type, device type, network connection, operating system, cookie identifiers, and similar technical information.
  • Usage information: Information about how you access, browse, search, and interact with the Services.
  • Marketing information: Advertising preferences, email subscription status, and interactions with promotional communications.

2. Sources of Personal Information

We may collect personal information:

  • Directly from you when you place an order, create an account, contact us, subscribe to marketing communications, or otherwise provide information;
  • Automatically through cookies, pixels, log files, and similar technologies when you use the Services;
  • From Shopify and service providers that help us operate the Services;
  • From payment processors, fulfillment providers, shipping carriers, analytics providers, advertising partners, and customer-support providers; and
  • From other third parties where permitted by applicable law.

3. How We Use Personal Information

We may use personal information to:

  • Provide, operate, maintain, and improve the Services;
  • Process payments and complete transactions;
  • Fulfill, ship, track, and deliver orders;
  • Process returns, refunds, cancellations, and customer-service requests;
  • Create and manage customer accounts;
  • Remember preferences and personalize the shopping experience;
  • Communicate about orders, accounts, policies, products, or support requests;
  • Send promotional or marketing communications where permitted by law;
  • Measure the effectiveness of advertising and marketing campaigns;
  • Detect, investigate, prevent, and respond to fraud, abuse, unauthorized activity, security threats, or illegal conduct;
  • Protect our customers, business, systems, rights, and property;
  • Comply with legal obligations and valid legal requests; and
  • Enforce our policies, agreements, and legal rights.

4. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate the website, remember preferences, analyze website traffic, maintain security, and support advertising.

You may be able to control cookies through your browser settings. Blocking certain cookies may affect the availability or operation of some Services.

For more information about cookies used through Shopify-powered stores, you may review Shopify’s cookie-related information and privacy documentation.

5. How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • Shopify and service providers: To companies that provide website hosting, payment processing, order fulfillment, shipping, analytics, cloud storage, customer support, fraud prevention, and other business services.
  • Business and advertising partners: To partners that help us provide marketing, measure advertising performance, or display relevant advertisements, where permitted by law.
  • At your direction: When you request, authorize, or consent to a disclosure, including when necessary to ship a product or connect with a third-party service.
  • Corporate transactions: In connection with a merger, acquisition, restructuring, financing, bankruptcy, sale of assets, or similar business transaction.
  • Legal and safety purposes: To comply with applicable law, court orders, subpoenas, government requests, or other legal processes, or to protect our rights, users, business, and the public.

6. Relationship with Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information relating to your access to and use of the Services in order to provide and improve its platform and related services.

Information submitted through our store may be transmitted to Shopify and its service providers, including organizations located outside your country or region.

To learn more about Shopify’s privacy practices, visit:

Shopify Consumer Privacy Policy

Depending on your location, you may also be able to submit certain privacy requests through Shopify’s Privacy Portal.

7. Targeted Advertising and Data Sharing

Depending on where you live, certain disclosures of personal information for cross-context behavioral advertising or targeted advertising may be considered a “sale,” “sharing,” or targeted-advertising processing under applicable privacy laws.

Where required, you may have the right to opt out of these activities. Available privacy controls may be provided through our website, Shopify’s privacy tools, browser-based signals, or by contacting us.

8. Third-Party Websites and Services

The Services may contain links to websites or platforms operated by third parties. We do not control and are not responsible for the privacy, security, accuracy, or content of third-party websites.

Before providing personal information to a third party, review its privacy policy and terms.

9. Children’s Privacy

The Services are not intended for children under the age of majority in their jurisdiction, and we do not knowingly collect personal information from children.

If you are a parent or legal guardian and believe that a child has provided personal information to us, contact us so that we can review and, where appropriate, delete the information.

We do not knowingly sell or share the personal information of individuals under 16 years of age as those terms are defined under applicable law.

10. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of electronic transmission, online processing, or data storage is completely secure. We therefore cannot guarantee absolute security.

Please avoid sending sensitive or confidential information through unsecured communication channels.

11. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide the Services and fulfill transactions;
  • Maintain customer accounts;
  • Comply with tax, accounting, legal, and regulatory obligations;
  • Resolve disputes;
  • Prevent fraud and security incidents; and
  • Enforce our agreements and policies.

Retention periods vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

12. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights:

  • The right to request access to personal information we maintain about you;
  • The right to request correction of inaccurate personal information;
  • The right to request deletion of personal information;
  • The right to receive a portable copy of certain personal information;
  • The right to opt out of certain sales, sharing, profiling, or targeted advertising;
  • The right to withdraw consent where processing is based on consent;
  • The right to appeal certain decisions relating to your privacy request; and
  • The right not to be unlawfully discriminated against for exercising your privacy rights.

These rights are not absolute and may be subject to exceptions under applicable law.

We may need to verify your identity before processing a request. Where permitted, you may authorize an agent to make a request on your behalf, subject to verification requirements.

13. Marketing Communications

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link contained in the email.

Even if you unsubscribe from marketing, we may continue sending non-promotional communications concerning orders, payments, account security, policy updates, or customer-service matters.

14. International Data Transfers

Your personal information may be transferred to, stored in, or processed in countries outside the country where you live.

Where required by applicable law, we rely on recognized transfer mechanisms and contractual safeguards for international data transfers.

15. Complaints

If you have concerns about how we handle personal information, please contact us using the information below.

Depending on your location, you may also have the right to contact or submit a complaint to your local data-protection or privacy authority.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technologies, Services, or legal obligations.

The revised policy will be posted on this page with an updated revision date. Your continued use of the Services after an update is subject to the revised Privacy Policy.

17. Contact Us

For questions about this Privacy Policy or to submit a privacy request, contact:

TARITOA INC
Brand: Taritoa
Email: service@taritoa.com
Address: 4770 BASELINE RD STE 100, BOULDER, CO 80303, United States
Business hours: Monday through Friday, 9:00 AM–5:00 PM Eastern Time (ET)